Enter The Meatrix

You've seen the video (if not, it's embedded down below), but you should check out all the other stuff that Grace Communications has been up to over the past few years. They've got five other initiatives besides their healthy meat project, including a healthy restaurant guide, a blog on ecological issues, a guide to healthy eating at home, a site dedicated to water conservation, and another dedicated to renewable energy.

We dig their mission statement:

• The development of sustainable, community-based food production and regional food distribution networks;
• Public awareness of how sustainable agriculture contributes to social, environmental, economic and personal health;
• Policies that promote sustainable use of water resources for energy and food production;
• Policies that protect and promote clean drinking water;
• The development of small-scale distributed renewable energy systems;
• Increased public awareness of how individuals can improve their physical and emotional health.